A 2014 Throwback: Measured Campaigns' Founder in the Boston Globe
Updated: Apr 20, 2021
After running the 2014 digital adverting programs for Senator Jeanne Shaheen's reelection, Measured Campaign's President, Andrew Eldredge-Martin, spoke with The Boston Globe about the race and the digital communications tactics we used to reach voters.
Here is an excerpt:
How did you coordinate these new types of ads with more traditional tactics like mailers and TV spots?
It’s really important to get good buy-in from an entire team so you know what the key audiences are going to be over the course of a campaign. [...]
There was really great buy-in from the team in terms of the Shaheen campaign, and we worked together really well.
Another thing we did was early reservation of inventory. There’s a perception that there is an unlimited inventory available with digital advertising, and that’s not true when you’re trying to reach very specific audiences at a certain time with a particular media. It is important for digital media buyers to know that.
You can read the rest of the interview here.