top of page
Search
  • Writer's pictureAndrew Eldredge-Martin

A 2014 Throwback: Measured Campaigns' Founder in the Boston Globe

Updated: Apr 20, 2021

After running the 2014 digital adverting programs for Senator Jeanne Shaheen's reelection, Measured Campaign's President, Andrew Eldredge-Martin, spoke with The Boston Globe about the race and the digital communications tactics we used to reach voters.


Here is an excerpt:

How did you coordinate these new types of ads with more traditional tactics like mailers and TV spots?
It’s really important to get good buy-in from an entire team so you know what the key audiences are going to be over the course of a campaign. [...]
There was really great buy-in from the team in terms of the Shaheen campaign, and we worked together really well.
Another thing we did was early reservation of inventory. There’s a perception that there is an unlimited inventory available with digital advertising, and that’s not true when you’re trying to reach very specific audiences at a certain time with a particular media. It is important for digital media buyers to know that.

You can read the rest of the interview here.

10 views0 comments

Comments


Commenting has been turned off.
bottom of page