Here's an excerpt about the launch of Measured Campaigns:
Rethinking the consultant’s work product — and how the work gets done — is also part of what led long-time digital consultant Andrew Eldredge-Martin to launch Measured Campaigns.
"I was noticing that over the last decade or so, we’ve seen an increase in distinct service lines in the industry,” he recently told C&E. “I keep running into clients who are just looking to achieve their goals, and they end up having to pull a team together quickly."
Eldredge-Martin's ultimate goal is to remove that friction for clients so "they don’t have to find the six or seven different firms to provide the different services they need."
Read the whole piece about new political firms breaking with old business models.