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In C&E: Democrats Still Need to Be on All Platforms, Despite Facebook Policy Changes



Andrew Eldredge-Martin was interviewed for an article in Campaign & Elections looking at Facebook policy changes and impacts on paid media strategy heading into 2022. Here are some excerpts:

Digital consultants’ anxiety about the midterms ratcheted up this week after news broke about Facebook’s plans to “de-emphasize political posts” in users’ News Feeds...
Now, digital consultants are already looking at other ways to get their clients’ messages out next cycle. But while practitioners say they’re exploring other avenues, that won’t change who the two-top platforms are when it comes to political digital marketing.
“The first place you’re going to go to reach a lot of people quickly to raise money or put out GOTV messaging is probably either Google or Facebook, and you’re still going to do both,” said Andrew Eldredge-Martin, founder of Measured Campaigns. “From a paid media perspective, we’re going to be on those platforms. And we’re going to be on connected TV, and programmatic and programmatic display. We’re going to be everywhere.”

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